Miles Burton

Miles Burton – Account Director, Saatchi & Saatchi

When were you at Polam?

1999 – 2001

What did you study at Polam?

English Literature, Theatre Studies, Geography and General Studies

What are you doing today?

I’m an Account Director for Saatchi & Saatchi. We create global and national advertising campaigns for a number of brands which involves everything from strategic leadership of the brands, conceptual development of the creative work, consumer research and full up production of the TV content and Print design.

As an Account Director, I’m responsible for the New York office’s beer portfolio which consists of a family of American brands under the Miller name, such as Miller Lite, Miller High Life and Miller 64.

Externally, I work with the Brand and Marketing Directors from Miller on a day to day basis, ensuring their needs are being met in all areas of the agency in delivering their advertising campaigns.

Internally, I manage a team across a number of departments including business development, strategic planning, account management and creative and production, ensuring that collectively we are delivering strong advertising campaigns that deliver good business results.

So it involves a lot. But the two things I enjoy most are getting to use my business acumen and creative passions for one overall cause, and getting to work with very talented people such as up-and-coming film directors.

How did Polam help you to get there?

Polam was a great place to explore your passions, both academically and extracurricular.

I wasn’t 100% sure what I wanted to do as a profession while I was at Polam, but I knew what I was good at and I knew what I enjoyed. Polam provided a platform for me to hone those skills even further through the right A-Levels, small class sizes and great teacher support. They helped me figure out what my future career path would be, what degree I would need and the overall skills required to achieve what I wanted.

Outside of the academics, having the opportunity to organize and promote events as vice-chairman of the Leavers Ball Committee was a great way to learn to work as a team towards an overall goal over a long period of time, putting the responsibility in our hands and asking us to step up to the plate. It was fun.

What’s your best memory of Polam?

The Leavers Ball – we worked all year to raise funds for it, exceeded our target and really went to town. I still have the pictures with me in New York.

Who was you favourite teacher?

Mrs. Turvey – she knew how to keep a captive audience. Every lesson with her was fun, exciting and different – we had some great discussions as a class. She also made time for you as an individual should you have needed to talk through anything or have an idea about something. Overall, she encouraged, supported and inspired and I owe a lot to her guidance.